How about some
helpful advice or
tips for the reader?
A vegetarian
non-profit, for
example, might put a
vegetarian recipes
in their newsletter
each month. This is
great value added
for the reader and
something they’ll
appreciate.
A video is also a
great alternative to
long, wordy
articles, and you
can make one quite
easily (without the
need for expensive
equipment), and post
it in most email
service provider
software.
Numbers impress, my
friends! How about
using them to tell a
story about the
success of your
latest event, the
people helped by
your latest project,
or about your
mission in general?